You're Closer to 2050 Than 2000. And That Should Scare You Just a Little

Have you ever heard something that stops you?

Here’s one: we're now closer to the year 2050 than we are to 2000.

Let that sit with you for a sec.

And now ask yourself, how is your brand still presenting like it’s 2006?

You’re working in sports. Which means speed isn’t optional, it’s survival.

But a lot of the marketing I see is still locked in an era of paper tickets and clipart logos. Still cluttered decks. Still PDFs that scream “we didn’t have time.” Still using charts that make my eyes glaze over, yours too, if we’re honest.

The mistake? You're not designing for the decision-makers of 2050. You’re building for the comfort zone of 2010.

The truth is, brands that will still be here in 2050 are already acting like it. They’re presenting sharper. They’re selling smarter. They’re thinking like media companies, because now they have to be.

I know you want to close bigger deals. Show your sponsors you get it. Keep your partners hooked. Make your decks feel like a premium handshake, not a dated brochure.

But none of that happens with yesterday’s tools. You don’t need to predict the future, you just need to stop designing for the past.

You're probably thinking, “But everything still works okay… right?"

Let me ask you, would you go into next season using last year’s roster, last year’s game plan, and last year’s gear?

Didn’t think so.

So why are you still selling that way?

If your collateral doesn't match the energy of your brand, or the ambition of your goals, it's not just falling flat. It's costing you.

What’s one outdated thing you still see all the time in sponsorship or marketing materials? Let’s call it out.

👇 Comment below. Let's fix it.

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