The Surprising Reason My Video Went Viral—And What It Means for You

You put in the work. Weeks spent refining every slide, tightening up the messaging, making sure the visuals pop. But when it’s time to present… it just doesn’t land.

Sound familiar?

A few weeks ago, I shared a quick video on LinkedIn. Nothing polished, no fancy production—just me talking about typography in presentation design. And then something unexpected happened: it took off. Almost 46,000 impressions later, I was floored.

I didn’t plan for it to go viral. It wasn’t about beating the algorithm or getting lucky. It resonated because it was simple, useful, and real. And that’s exactly what so many sports marketing professionals are missing.

In this industry, it’s easy to get caught up in the flash—the big stats, the high-pressure pitches. But standing out isn’t about being louder. It’s about being more meaningful.

That video worked because it connected. And that’s what your marketing collateral should do, too—whether it’s a pitch deck, a social post, or a sponsorship proposal. It shouldn’t just inform. It should inspire.

So here’s my challenge to you: Look at the last piece of content you created. Does it tell a story? Does it make someone feel something?

Because in a world full of noise, the most powerful thing you can be is human.

What’s one piece of content you’ve created that really connected with people? Drop it in the comments—I’d love to see it.

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