You’ve got a dozen marketing tasks, and they all feel urgent.
The deck needs reworking. The partner pitch isn’t visual enough. The event signage is still in drafts. Oh, and your intern just asked if they should “put the logo bigger.”
It’s enough to make you stare at your to-do list like it’s trying to pick a fight.
Here’s the real problem: when everything feels important, nothing gets done well. And you probably know that already. But what do you do about it?
A lot of marketers in sports and media think they have to just “push through.” They juggle until something drops, usually something high-stakes, client-facing, or reputation-risky.
But you don’t have to do it all yourself. And you shouldn’t.
Let’s be honest. You're not hiring out because:
– You think it’ll take longer to explain what you want
– You’re convinced no one else will care like you do
– You’ve outsourced before and got meh work that looked uninspired and generic.
Valid fears. But holding onto every task just because someone once botched a layout? That’s not protecting quality, it’s limiting it.
The real play here is smart delegation.
If something’s draining your time but not driving your value, hand it off.
Especially things like:
Designing decks, signage, or one-sheeters
Updating pitch materials that look fine but don’t feel like your brand
Prepping for a partner meeting that deserves more than a last-minute PDF
The mistake I see too often is that people wait to outsource until it’s already on fire.
But outsourcing isn’t damage control, it’s leverage.
You want more space to think, not just scramble.
You want your brand to look as professional as your strategy is.
You want to feel like you're doing the job you were hired to do, not being the entire creative department, too.
If you take just one thing away from this, it’s that every time you feel overwhelmed, that’s your signal. Ask yourself: is this something only I can do, or something someone else could do better and faster?
And yeah, you might be thinking, “That’s risky. What if it doesn’t come out right?”
I’m here to assure you that the right creative partner will never leave you guessing.
Wouldn’t it be nice to show up to your next meeting with materials that speak clearly, look sharp, and get nods from the execs across the table?
What would that free you up to focus on?
Could a creative partner help you protect your time and polish your brand?
If you’re juggling too many things and want a second set of hands that actually gets it, let’s talk.
What’s the one task you wish you could take off your plate right now, but haven’t? Be honest, maybe we’ve all been there.