A Thanksgiving Break in Tradition – And a Fresh Perspective for Nonprofit Marketing
This Thanksgiving, my family is doing something that felt, at first, entirely out of character: we’re having our meal catered.
Cooking in abundance is part of my genetic makeup. It’s how I connect, celebrate, and express love. So, when the idea of catering came up, I resisted. Thanksgiving is about tradition, after all, and outsourcing the meal felt… strange.
But the more I thought about it, the more sense it made. By handing over the reins, we’re freeing ourselves from the stress of planning, shopping, and cooking. Plus, the person preparing our meal – a talented local chef – could benefit from our choice. It’s not just about convenience; it’s about connection, impact, and allowing someone else’s expertise to shine.
I see it as a win-win. We’re having a delicious meal, relaxing together as a family, and supporting someone in our community.
Here’s why I’m sharing this: It made me think about the challenges nonprofit arts and cultural organizations face in marketing. You’re stretched thin, doing everything in-house because it feels like “tradition” or because resources seem too tight. But what if you approached it differently?
Handing off your marketing to a professional (like me!) could be the equivalent of our catered Thanksgiving. It gives you time back to focus on your mission, ensures your story is shared expertly, and benefits someone who thrives on helping organizations like yours.
It’s not a break from tradition, it’s a step forward.
What I’ve learned is that trusting someone else’s expertise isn’t about losing control, it’s about gaining impact. You don’t have to carry the weight of everything yourself. By partnering with someone who understands your challenges and values your mission, you can achieve the reach and engagement your organization deserves.
So, this Thanksgiving, I’m grateful for the lesson of letting go and leaning in. And I’m here to help you do the same.
Let’s cook up something amazing together.
I’d love to hear your thoughts – have you ever “let go” of a responsibility you thought you had to do yourself? How did it turn out? Let’s talk about what holds us back and how stepping out of our comfort zones can open up new possibilities.